When it comes to scaling up your salon, the devil is in the details. Most programs are loaded with fluff and deliver 80% feel-good hype with only 20% actual strategy. We've turned that upside down to deliver 90% tactical processes and step-by-step implementation strategies, mixed with 10% real-life application.

We hold nothing back and leave no stone unturned. At the end of the 12 weeks, you will be fully equipped to implement all strategies in every area of your salon business. We provide every single detail regarding syntax, workflow, scripts, processes, schedules, leadership strategies and technologies that Kelley Swing herself uses to generate over $2M in revenue in today’s ever-changing market.

95% of these details are covered in our training modules, while the remainder of your questions are answered in the weekly mastermind sessions live with Kelley and her team of experts. Simultaneously, you'll break through any limiting beliefs and fears around scaling your business in your one-on-one coaching sessions. There’s no guesswork when it comes to implementation, and you’re supported every step of the way.

Kelley has spent the last 20+ years (and significant investment) being coached by and hiring top industry experts to uncover what’s effective in today’s market. She has refined and optimized what works – cutting out the fluff – to deliver a solid and proven roadmap to guide you in scaling up your salon. She’s compressed decades of knowledge and experience into actionable steps, so all you have to do is consistently put one foot in front of the other.

Recruit & Retain

Receive a rock-solid action plan that outlines exactly who to recruit to meet your business goals, how to recruit top talent, how to onboard, train, and retain the people you’ve invested in. The number one roadblock to retaining great employees is not giving them a clear growth path. Map out a solid growth plan for every single person in your salon, resulting in inspired employees and increased retention. Discover how to create massive action plans to help your team reach their full potential, resulting in them staying with you because they get to grow with you.

Lead Through Metrics

Learn how to lead through metrics and inspire your team with tangible goals. We lay out a roadmap for you to track and know all the KPIs for each role within your salon, as well as how to manage by numbers, identify and track leading and lagging indicators, and choose the technology that actually delivers what you need for your business.

Raise Your Game

When you’re surrounded by other players already playing at a higher level, it forces you to raise your own game. Elevate the group with your experience and knowledge, and be challenged by other top players in the industry from around the country. Being in proximity with one another will improve your skillset by learning from their challenges, successes, and breakthroughs.

Avoid the #1 Killer of Dreams

The #1 chokehold in any business is the psychology of the leader. 90% of the time, your psychology is the tripwire preventing you (and your team) from moving forward. This is why we have a heavy focus on psychology built into our program. The training modules are tactical strategy; every other component focuses on expanding your psychology to overcome your limiting beliefs around who you are, what you’re capable of, and what you’re worthy of receiving. When you expand your mind, you expand your business.

Implement & Integrate

At the end of the day, it’s all about taking action, implementing these strategies, and integrating them into every area of your salon business. The information and systems are useless without implementation and full integration. The cornerstone of Salon Code is transformation – not just information – which is why at the end of these 12 weeks, you will have a solid step-by-step business strategy and rock-solid psychology to successfully scale your salon.