Visionary Leaders in Sustainable Beauty

Kelley Swing is the owner of one of the highest-producing salons in Texas and the founder of Head Case in Kansas City. With over 20 years of experience in the beauty industry, Kelley has dedicated her career to transforming her salons and helping other salon owners achieve sustainable success.

Our Mission

At The Salon Code, we empower salon owners to thrive sustainably without compromising business growth. We believe in a beauty industry that values health, environmental stewardship, and profitability. Our mission is to lead the way in sustainable practices, providing the tools, knowledge, and community support that salon owners need to succeed.

Kelley's Journey

Kelley Swing has faced industry challenges head-on. Frustrated with traditional salon distribution and the harmful effects of beauty products, she launched a sustainable-based distribution company in 2017. This bold move opened doors to new opportunities and partnerships with leaders in salon sustainability worldwide.

Kelley's developed and implemented systems have driven her salons' thriving growth. These systems are now the foundation of The Salon Code, a consulting platform designed to help other salon owners crack the code to sustainable success.

Our Approach

Kelley's approach is built on three pillars:

Research and Testing: We rigorously prove the validity of every product and tool used in our salons.

Team Development: We grow a team of leaders, coaches, educators, and experts to inspire industry progress.

Collaboration: We create a platform for salon owners to unite, share knowledge, and build a support system for sustainable practices.

Our Impact

Kelley's salons, including Head Case in Kansas City, set new standards for sustainable practices. Head Case recycles over 95% of its waste and uses cruelty-free, organic, vegan, and ammonia-free products, all packaged sustainably.

Exceptional Achievements

Kelley Swing has not only transformed her salons but also achieved remarkable financial success. She has broken the $2 million per year revenue mark, placing her in the top 0.2% of salons in the country. Kelley's impressive growth includes the opening of multiple locations, further solidifying her leadership in the industry.

By partnering with Kelley Swing and The Salon Code, you’ll be empowered to grow and scale your salon sustainably. Kelley’s expertise will guide you in implementing systems that boost your business and contribute to a healthier planet.

Transform your salon into a beacon of sustainable success. Join Kelley Swing and crack The Salon Code today.